Is Being an Insurance Agent for You?
Seems like an innocent enough question, but in reality it is a difficult question to answer. The reason it is difficult is because there really isn't a simple answer. Many good solid insurance agents are not really good at selling, they are great at marketing. The reverse is true also, many good salespersons are terrible marketers.
If it hasn't occurred to you, marketing is not selling! If you are a good marketer then selling becomes a snap. If you cannot or will not market your goods and services then you will have a tough time selling. That opens up a whole new area of business for those who want to do the marketing for you.
They can come in all sorts of disguises but they will all have one thing in common, they will do the marketing for you and they will provide you with leads. The worst of the bunch are the "pre-set appointment" folks, they promise (for a fee) to find the prospect and set the appointment for you. To me that is total nonsense and I ask you this questions... "Why?"
Why would I think someone else can do my marketing for me? If I am going to be vertically organized then the marketing is the single most important thing I can do and the absolute most important thing I want to control!
The amount of money these organizations charge to do my marketing is over the top. Plus I have no or little control over my whole sales process because the sales process starts with the marketing.
Now back to the question, "is being an insurance salesman for you?" The answer is this, it depends on just exactly what you want to accomplish. I think that if you do not embrace the marketing issue and think of yourself as a marketer first, then the answer is no. If you just want to "sell" as I have heard a thousand times then the answer is absolutely NO!
You cannot be a successful salesman if you are not first a marketer. Marketing yourself is not hard, there are lots of ways to do it but the very most important way to be successful at it is to be totally vertically organized so every part of the process is under your control. - 23211
If it hasn't occurred to you, marketing is not selling! If you are a good marketer then selling becomes a snap. If you cannot or will not market your goods and services then you will have a tough time selling. That opens up a whole new area of business for those who want to do the marketing for you.
They can come in all sorts of disguises but they will all have one thing in common, they will do the marketing for you and they will provide you with leads. The worst of the bunch are the "pre-set appointment" folks, they promise (for a fee) to find the prospect and set the appointment for you. To me that is total nonsense and I ask you this questions... "Why?"
Why would I think someone else can do my marketing for me? If I am going to be vertically organized then the marketing is the single most important thing I can do and the absolute most important thing I want to control!
The amount of money these organizations charge to do my marketing is over the top. Plus I have no or little control over my whole sales process because the sales process starts with the marketing.
Now back to the question, "is being an insurance salesman for you?" The answer is this, it depends on just exactly what you want to accomplish. I think that if you do not embrace the marketing issue and think of yourself as a marketer first, then the answer is no. If you just want to "sell" as I have heard a thousand times then the answer is absolutely NO!
You cannot be a successful salesman if you are not first a marketer. Marketing yourself is not hard, there are lots of ways to do it but the very most important way to be successful at it is to be totally vertically organized so every part of the process is under your control. - 23211
About the Author:
Provides education, resources, and governmental advocacy to independent insurance agents and agencies
posted by X - Men @ 4:31 AM
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