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Thursday, December 17, 2009

Mortgage Protection Lead Success

By J Daniel Fermatta

Mortgage protection leads are important to any insurance agent who wants to do well in the business and who wants to offer good service to their clients.

However, not all leads are good and sometimes the agent has to work much harder to secure a closing than anticipated. This occurs due to people changing their decisions because of changing circumstances.

Most agents know that the insurance business is a hard sell and that prospects have the concept that they can get this vital piece of resource at a later date.

Only when caught in situations like losing a job, becoming disabled, or dying do people realize how important protection is.

If an agent does not work with mortgage protection leads, then the agent has to do a lot of cold calling. When appointments are set, the agent has to use a personal vehicle to tread the long miles to the prospects home and there are instances where the prospect forgets the appointment and is not home.

If the client is home then the agent can educate and instruct him, yet that does not guarantee closing as a prospect must be ready to accept and decide to be protected.

Other Issues Arise

Current circumstances of the prospect are another factor. The agent can actually use that situation to help the prospect to see the real need for insurance. In the current economy, people have a tendency to draw back and be more conservative with their decisions.

An agent's task is to use the situation so a prospect can visualize the importance or insurance, and the likely outcome if they did not.

Having leads affords an agent some flexibility, and results in handling a prospect with increaqsed confidence. An individual would likely have enough information to realize the importance of insurance.

Instruct Your Prospects

Agents sometimes choose to present information without coercion. If a prospect is initially reluctant, it does not mean that the agent has to give up with closing the sale. Your prospect may require a little time to consider things. A spouse is usually involved so make certain they will be present when an appointment is set. Both parties must agree prior to completing a sale.

The mortgage protection leads allow the agent to deal with prospects that are more willing to work with and are also willing to trust the expertise of the agent.It an agent appears to act in the best interests of the prospect, then the prospect likely will give him the chance to prove it.

People prefer an insurance agent who is a straightforward individual. If the agent provides all the information including the advantageous and disadvantageous aspect of having insurance, the prospect gains reassurance and confidence in making the appropriate decision. - 23211

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