Take Your Company Public and Get The Right Publicity

By James Scott

Do you want to fine tune your publicity marketing plan. Publicity without tapping into the emotions of the individual is just a blur of words and sounds in a language that no one can understand. Publicity that plays the strings of human emotion suddenly becomes the sirens song that brings the masses to your doorstep. Publicity with an aim of tugging at the heart, getting to the root of human desire and the call to action as the solution to all their emotional, spiritual and greedy needs transforms a simple branding message into a 'come to Jesus' message at the end of a televangelists tent meeting where the mind and heart have been softened and the masses come clamoring to the front to be saved.

Tapping into the emotions of the public must be done in a stealthy manner. The publicist or marketing professional must place the media in such a way where the future client is constantly bouncing into the brand message each day.

An extremely powerful way to do this is by understanding the subconscious mind of the client so that their online web search habits can be predicted and patterned so that in every direction they are being politely bombarded with your brand message as the be all and end all solution for whatever ails them.

This can be achieved by tapping into the various genres of online media such as video, blog, social book marking and press release and article directories just to name a few. Material existence is a blurred vision on a gray wall, the infusion of mind and emotion is what brings color and definition to our reality.

It's the same thing with internet publicity marketing; words are meaningless without the element of emotion which add color, feeling and definition to the message being passed along to the public. - 23211

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Publicity Marketing, at it's finest! Call Princeton Corporate Solutions at 267-233-0183 for Business Publicity Power.

Take Your Company Public: Your Technology Business Can Raise Capital Fast!

By James Scott

Are you trying to raise capital for your start-up or corporation in expansion? Have you exhausted your traditional institutional sources and hedge fund contacts? Don't lose hope just yet! First of all, take all those pamphlets and brochures from banks and other traditional lenders that are lying all over your desk and toss them in the trash...they are absolutely useless.

Banks don't have your company's best interest in mind as they are hardly even staying afloat in this economy. Today's institutional financier isn't qualified to run a bath let alone a bank. Don't put your future in the untested hands of a 20 something knucklehead. After you've tossed all that useless info in the trash, clear your head and then look at your company and ask yourself a few tough questions: Is your company invest-able? Do you and your executive staff have a pedigree that investors deem as seasoned enough to take their money and make affective use of it and not lose it? What proprietary concepts/technology/patents do you have that give you a larger market share with the proper cash infusion? What is your current capital/debt situation?

If, after pondering these questions you've come to the conclusion you honestly, truly have something worth pursuing then the next step is to look at the reality that your company is worthy of a public offering. Stay away from Pink Sheets and be weary of reverse mergers and in reality your company won't qualify for the NASDAQ so the quickest way to raise public capital is the OTCBB (over the counter bulletin boards).

OTCBB is an SEC regulated platform that has a solid investor following and market makers that can effectively promote your stock to rapidly raise capital. Don't let these difficult economic times steal your dreams of corporate prosperity and personal growth.

If you have a solid business concept, there is a way to fund it. Look into the OTCBB, it's your best bet for an inexpensive public offering with a direct path to long term funding. - 23211

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Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

Need Money For Your Company? Use Publicity To Open the Floodgates

By James Scott

The new question for the ages just got its answer, "How can my company website raise brand awareness and generate traffic while rapidly converting visitors and give me instant credibility fast?" This is all you're really after with your publicity and marketing efforts isn't it? More traffic and more brand awareness always converts visitors into buying customers. Here are 9 ways to transform your next marketing campaign into an all out super massive publicity marketing crusade that you'll be talking about for the next 20 years.

First, get on the video promotion bandwagon. Create informative, industry specific, 2 to 5 minute videos that answer the most common questions your clients have and post these videos to as many video hosting sites as you can find. Next hit the 'How To' video hosting sites. Give your future customers some helpful advice that will demonstrate the power of your knowledge, give them a few tantalizing tools that will get them ready to call you or make that online purchase.

'How To' webmercials will make you stand out as an authority in your field and induce an overall sensation of comfort in your client. Now it's time for the Social book marketing circuit. Float around to different social book marketing sites and find a place to plug in helpful info to assist people in finding information that is specific to your industry. Your signature link will lead all these clients back to you. If you have something important going on in your industry go to the social news sites to place a link and a small caption explaining what they'll find on the link and again your signature will lead them right back to you.

For those short sprints of stream of consciousness thinking at 2am, make that dead time count; put your industry specific thought patters on any or all of the Micro-blogging platforms on the web. This is a powerful way to raise brand awareness and generate a strong 'friend' following online. Have an interesting photo or industry niche image? Why not turn it into a marketing gold mine on a few of the popular photo sharing sites? Photo and image marketing is one of the most powerful and underused online marketing genres. When an interesting image is submitted with targeted keyword phrases, this means tons of exposure for your online marketing initiative.

Stop dreaming about it, start your own television or radio station? Try podcasting, there are few ways to raise brand awareness and generate a cult like following of loyal "mini me's". Imagine thousands of people downloading your podcast and listing to your message while driving to work or jogging. Are you blogging? If not you should be; you should have your own blog and you should also participate on other industry specific blogs, to ensure optimal publicity and exposure, be sure to use a free ping service. Have several aspects to your industry? Set up multiple blogs that concentrate on one singular aspect of your industry by using free high pr blog platforms. Customize each blog with a stand out theme and offer something for free to entice readers to subscribe to your weekly news letter. There you have it, multiple ways to dominate your industry fast and easy. Raise company awareness and generate sales fast with a solid publicity marketing campaign. - 23211

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Want to feel the Power of a Master Publicity Marketing, agent? Call Princeton Corporate Solutions Internet Publicity has just gotten easier.

Stock Investing for Beginners: Tips to Follow Before Buying Your First Investment

By Trent Matthews

Stock investing for beginners can really be overwhelming, especially if the investment novice doesn't have the slightest idea on what the stock market is all about, let alone the purpose of stocks and why companies use them. So before you embark on your investment plans, here are some of the things that you should know.

The difficult section of stock investing for beginners is the first step of stock investing, which is planning. Before you get started with making any plans, you need to become familiar with ins and outs of stocks and the stock market as a whole. Basically, you will need to know that a stock is when you have ownership of a company. In other words, you have a stake in that company. When owners sell their stock, they are generating capital for the company because they are selling pieces of ownership. This capital is typically used for company expansion, company debts, as well assisting in the acquisition of new assets. Many large well known companies around the world have public listed shares.

So what is the stock market? It's like an auction - buyers and sellers do their transactions through stock exchange sites. And because of this constant trading, stock prices sometimes fluctuate. Basically, stock prices are influenced by the supply and demand cycle. This means that if there are no demands for a stock that's being sold in the market, chances are that the price of this stock will fall down.

Now that you know the basics, it's time to build your investment portfolio. Beginners are urged to get a broker. These brokers are mediators between buyers and sellers. Through them, you can purchase bonds, stocks, mutual funds, among other investments. They earn through "commission" which is a small lump in the total transaction cost. Traditional brokers can provide you with more information on what type of investment may be the best choice for you while discount brokers give you the freedom to choose which investment you would want to put your money into.

Success for stock investing for beginners really depends on how well you build up your portfolio and the market research you conduct. You should know that investing in this way is not risk free. You are somewhat gambling where you hope to win, but know you will sometimes lose. Don't have high expectations from the start. It will take some time getting to know the things you need to know to become successful. Just a word of advice, if you can't afford to lose it, then don't use to invest. - 23211

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Make sure to visit Investing in Stock for a free stock analysis and investing in stock tips.

Finance Power: How To Easily Control The Mind of an Investor

By James Scott

Discovering the 'thumbscrews' of investors is crucial to getting them to take action. In over a decade of dealing with global investors there are several elements that I've discovered to be universal truths about the mind of the private investor (angel investor, accredited investor).

When talking to an investor for the first time, it's more important to listen than to speak. It's more important to ask questions than answer them. It's more important to discover their needs and wants than to exclaim your own. Your first conversation with an investor should be all about piercing the armor and finding the trigger points that prompt a reaction that gets to the center of their 'childlike' state.

What I mean by this is, investors, just like anyone else, has insecurities that are rooted in their childhood and what they are outwardly today, is typically a polar opposite of what they are on the inside. For example, an arrogant, chest beater seems proud and obnoxious on the outside but the reality is that they are over compensating for an insecurity that is rooted in an individual or collection of childhood incidents.

Maybe they were made fun of as a child, maybe they're father was verbally abusive, maybe their teachers would single them out in class opening them up to playground mockery. When talking to these individuals it's important to listen to their voice and intonation when the conversation topic changes. Take notes on their psychological adjustments to the conversation. After you feel you have discovered the triggers that induce the 'pleasurable' responses, end the call, and set your second phone appointment with them.

On that second call, you want to have your conversation ready to go using the triggers you found in the first conversation. Play off of those insecurities that you found, become their best friend without being chummy but it is your mission on this call to be the "guy that understand me" to the investor. You want the overall tone of this conversation to have the response from your target along the theme of, "wow, this guy gets me" , "I can see investing in this company".

By using this method and not coming across as 'fake', you have become an investment opportunity and a shrink all rolled into one. You want to be the one person that this investor can lower his guard to because everything he says, you seem to be the one person who understands him at his deepest level. You seem to naturally be tuned into his insecurities, emotions, needs and wants. Sound strange? Try this out on the next investor you talk to, I guaranty you will be shocked with the results. - 23211

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For Corporate Consulting or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!